Re: [Asrg] pre-rfc thought balloon: ESMTP DATAFIRST

[Steve Atkins <steve at blighty.com>]

On Jun 5, 2006, at 4:20 PM, David Nicol wrote:

> On 6/5/06, Mark E. Mallett <mem at mv.mv.com> wrote:
> > I think that is indeed the goal (not bypassing policy  
> > restrictions, but
> > enforcing them individually, without having to 4xx all but one
> > recipient).  My reaction was also that the LMTP approach is  
> > better: be
> > able to adjust or confirm, after DATA, any successful RCPT-TO that
> > happened before DATA.  I'm sure this has been suggested before, but
> > dunno why it hasn't gotten any start.
> >
> > mm
>
> I had lunch last week with some guys who send "responsible e-mail  
> advertising"
> and got a glimpse of the situation from their points of view.   
> [...] The bulk of the
> transferred data is the vast list of recipients, perhaps millions.

That's pretty rare behaviour within the reputable bulk email
industry. VERP and per-recipient customization make one
email per recipient the method of choice for most of
the B2C mailers higher in the ecosystem than spammers.

(It is less unusual in the discussion list side of things, but
that's not really where this is aimed at).

Cheers,
  Steve


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