* The intelligent-but-naive populace will think that 256 is better than 128. Bigger is better. The intelligent-but-paranoid crowd who vaguely remember the crypto wars are often convinced that 128-bits is now "exportable" (meaning easily breakable by efforts similar to DeepCrack). I talk to these people all the time. Yes, they exist. In short, customers respond positively to the use of 256-bit keys.
* Suite B, which specifies 192/256 for top secret data reinforces the above. After all, if the government recommends 128 for secret data, and 256 for top secret, what's good for them is good for me.
* AES-256 is 20%-ish slower than AES-128. In real-world systems, this ends up being far less. I did a bit of googling as I composed this to look for charts and numbers. You can, too. But look at <http:// www.psc.edu/networking/projects/hpn-ssh/theory.php> which has nice charts of a variety of ciphers in SCP/SSH performance. In short, the *cost* of implementing AES-256 is low.
The effect of these together is that the costs of 256 bit keys are low, the benefits in marketing, perception, and merely being seen as up-to-date are high. You can also denigrate those who are not offering 256.
That's why you're seeing it. These aren't security reasons, they're human reasons.
Jon
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