asrg-2----Page:9
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
|
Existing “Solutions” To Spam Are Ineffective Major ISPs Proprietary Filtering Send volume Bounce volume Subscriber reporting Detection networks (Brightmail) Blacklists Whitelists Consumer Tools Secondary ISPs, .EDUs, .ORGs Blacklists Consumer tools Organizational (Corporate) Content filters (edge & desktop) Blacklists Throwing the Baby out with the Bathwater: Current solutions penalize legitimate senders/ESPs by generating false positives We are guessing at what constitutes spam by the nature of the message and delivery characteristics ISP and blacklists processes are opaque |