Ingmar Poese’s work on traffic engineering will be the topic of a talk titled, "Steering Hyper-Giants' Traffic at Scale”. Large content providers, responsible for sending the majority of the content traffic to consumers, operate highly distributed infrastructures to cope with the ever-increasing demand for online content. To enhance end-user experience, improve reliability, and scale network capacity, these “hyper-giants” are increasingly connecting to consumer networks at multiple locations, posing new challenges for mapping end-user requests to appropriate servers. The Flow Director system enables automated cooperation between one of the largest consumer network and a leading hyper-giant. Empirical data collected over two years of operation finds high compliance of the hyper-giant to the Flow Director's recommendations, resulting in close-to-optimal user-server mapping, and a 15% reduction of the hyper-giant's traffic overhead on ISP long-haul links, benefiting hyper-giants, ISPs, and end-users alike.