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Checking references for intended status: Informational ---------------------------------------------------------------------------- == Unused Reference: 'RFC2555' is defined on line 293, but no explicit reference was found in the text == Unused Reference: 'RFC8700' is defined on line 301, but no explicit reference was found in the text Summary: 0 errors (**), 0 flaws (~~), 3 warnings (==), 1 comment (--). Run idnits with the --verbose option for more detailed information about the items above. -------------------------------------------------------------------------------- 2 Internet Architecture Board J. Yao 3 Internet-Draft CNNIC 4 Intended status: Informational July 1, 2021 5 Expires: January 2, 2022 7 Setting Up A special day for the IETF outreach 8 draft-yao-iab-special-day-for-outreach-00 10 Abstract 12 Outreach is very important for IETF's development. This document 13 suggests to set up a special day for the IETF outreach. This day can 14 be used to propaganda the Internet standards, promote their 15 deployment, and attract more new IETFers to join IETF to contribute 16 to the Internet. This day can be called Internet Standards Day. 18 Status of This Memo 20 This Internet-Draft is submitted in full conformance with the 21 provisions of BCP 78 and BCP 79. 23 Internet-Drafts are working documents of the Internet Engineering 24 Task Force (IETF). Note that other groups may also distribute 25 working documents as Internet-Drafts. The list of current Internet- 26 Drafts is at https://datatracker.ietf.org/drafts/current/. 28 Internet-Drafts are draft documents valid for a maximum of six months 29 and may be updated, replaced, or obsoleted by other documents at any 30 time. It is inappropriate to use Internet-Drafts as reference 31 material or to cite them other than as "work in progress." 33 This Internet-Draft will expire on January 2, 2022. 35 Copyright Notice 37 Copyright (c) 2021 IETF Trust and the persons identified as the 38 document authors. All rights reserved. 40 This document is subject to BCP 78 and the IETF Trust's Legal 41 Provisions Relating to IETF Documents 42 (https://trustee.ietf.org/license-info) in effect on the date of 43 publication of this document. Please review these documents 44 carefully, as they describe your rights and restrictions with respect 45 to this document. Code Components extracted from this document must 46 include Simplified BSD License text as described in Section 4.e of 47 the Trust Legal Provisions and are provided without warranty as 48 described in the Simplified BSD License. 50 Table of Contents 52 1. Introduction . . . . . . . . . . . . . . . . . . . . . . . . 2 53 2. Why should IAB care for the Outreach? . . . . . . . . . . . . 2 54 3. Motivation of having a Special Day for outreach . . . . . . . 3 55 4. Current Practice of the Special Day in other organizations . 4 56 4.1. World Standards Day set up by IEC, ISO and ITU . . . . . 4 57 4.2. International Internet Day set up by UN . . . . . . . . . 4 58 4.3. World IPv6 Day set up by ISOC . . . . . . . . . . . . . . 5 59 4.4. Data Privacy Day set up by the Council of Europe . . . . 5 60 5. Suggested Date of Internet Standards Day . . . . . . . . . . 5 61 6. Organization of Internet Standards Day . . . . . . . . . . . 5 62 7. IANA Considerations . . . . . . . . . . . . . . . . . . . . . 6 63 8. Security Considerations . . . . . . . . . . . . . . . . . . . 6 64 9. Acknowledgements . . . . . . . . . . . . . . . . . . . . . . 7 65 10. Informative References . . . . . . . . . . . . . . . . . . . 7 66 Author's Address . . . . . . . . . . . . . . . . . . . . . . . . 7 68 1. Introduction 70 Outreach, as the name implies, is an active form of reaching out to 71 other groups or persons to create a possible partnership or share the 72 information. This may lead to attract more people to join IETF and 73 contribute to IETF's work. This may also help to improve the 74 relationships between IETF and other SDOs. 76 IETF standards are key to make Internet run better. Outreach is very 77 important for IETF's development. This document suggests to set up a 78 special day for the IETF outreach. This day can be used to 79 propaganda the Internet standards, promote their deployment, and 80 attract more new IETFers to join IETF to contribute to the Internet. 81 This day can be called Internet Standards Day. At that day, every 82 IETFer can broadcast IETF's message on all available channels all 83 over the world, and transmit the IETF's message to the right 84 audiences. 86 2. Why should IAB care for the Outreach? 88 Firstly, the Internet Architecture Board provides long-range 89 technical direction for Internet development, ensuring the Internet 90 continues to grow and evolve as a platform for global communication 91 and innovation. In order to reach this aim, IETF needs to attract 92 more people and new generation to join. IETF outreach plays a key 93 role for fulfilling this aim. 95 Secondly, the IAB is responsible for liaising with other 96 organizations on behalf of the IETF. Outreach also helps the liaison 97 work of IAB. 99 Thirdly, if there has a special day to call IETFers and volunteers 100 all over the world to action together to promote the IETF value and 101 culture, it will help IETF's protocol to prevail in the Internet, 102 which will help to ensure the Internet continues to grow and evolve. 104 3. Motivation of having a Special Day for outreach 106 Currently, there are two kind of community IETF can reach usually 107 through IETF channels. One is Direct Community, which can be 108 regarded as RFC Producers. The direct community includes those who 109 join the IETF mailing lists, who write RFCs and drafts, who join IETF 110 discussion. The other is Indirect Community, which can be regarded 111 as RFC Consumers. The indirect community includes those who read 112 RFCs, who apply RFCs into the products and operations, and who follow 113 RFCs. Many IETFers are not only RFC producers but also RFC 114 consumers. 116 According to the IETF survey in early 2021, there are around 50K 117 subscribed email address over all active mailing lists, 13K followers 118 of @IETF on Twitter, 5.1K followers of the IETF YouTube channels, 119 6670 datatracker user records, 6336 number of unique email addresses 120 across I-D authors, I-D submitters, posters to ietf.org email lists, 121 and IETF meeting registrants in 2020. This is the total number of 122 people IETF can directly reach. The number is less than 100K. 124 The global digital population as of January 2021 is around 4.6 125 billions. With the explosive growth of Internet, the IETF also needs 126 to reach more people and new generation. The new people and 127 generation can contribute to the IETF standards, help the deployment 128 of IETF standards, and become the new strength of IETF. 130 It is necessary to let IETF protocols and IETF culture to more people 131 and new generation. IETF needs an effective outreach strategy to 132 reach more. There are various outreach strategies that can be used. 133 The most common outreach strategies include passive outreach such as 134 social media and blogger outreach, and active outreach such as 135 influencer outreach. Social media has become an incredible tool for 136 reaching audience and building brand awareness. Many modern audience 137 do not trust something that lack a social media presence. Social 138 media is a medium by which IETF can share IETF's activity. 140 An active approach can be taken via influencer outreach to engage the 141 audience further. Influencers outreach are often more engaged and 142 have a strong emotional connection in different places in the world. 143 Influencer outreach can propaganda and recommend something through 144 their channels. Both active outreach and passive outreach are very 145 important. Taking a multifaceted approach is key to the effective 146 outreach. Great outreach does not happen by magic. It takes hard 147 work, research, and dedication. 149 Outreaching separately can not have a strong influence. More hands 150 together will produce a stronger flame, helping IETF to outreach 151 more. The main motivation for setting up a special day was to 152 collect all IETFers' strength together to make it work strongly. 153 During the special day, both active outreach and passive outreach can 154 be used. During this special day, IETFers, companies, industry 155 players and any organizations or individuals who are interested in 156 IETF can help to do something. An additional goal was to motivate 157 organizations across the industry Internet service providers, 158 hardware makers, operating system vendors, web companies and more to 159 help to promote the deployment of some IETF protocols, such as IPv6. 161 Many organizations have their own special day to action together to 162 promote their value and activities. IETF needs its own special day, 163 which can promote IETF value, celebrate IETF technology, and attract 164 the future IETFers. 166 4. Current Practice of the Special Day in other organizations 168 Different organizations normally set different special days for 169 outreaching or celebrating. Below are some examples. 171 4.1. World Standards Day set up by IEC, ISO and ITU 173 Each year on 14 October, the members of the IEC, ISO and ITU 174 celebrate World Standards Day, which is a means of paying tribute to 175 the collaborative efforts of thousands of experts worldwide who 176 develop the voluntary technical agreements that are published as 177 International Standards. World Standards Day 2020's theme is 178 Protecting the planet with standards. 180 4.2. International Internet Day set up by UN 182 International Internet Day is on 29th October every year. It aims to 183 honour a momentous day in the history of telecommunications and 184 technology. This day also highlights the sending of the 1st 185 electronic message which was conveyed from one computer to another 186 computer in the year 1969. It was celebrated for the first time on 187 October 29, 2005. At the World Summit on the Information Society 188 celebrated in Tunisia in November 2005, it was decided to propose to 189 the UN the designation of October 29 as the World-wide Day of the 190 Information Society, which resulted in Internet Day being celebrated 191 on that day. 193 4.3. World IPv6 Day set up by ISOC 195 World IPv6 Day was a technical testing and publicity event in 2011 196 sponsored and organized by the Internet Society (ISOC) and several 197 large Internet content services to test and promote public IPv6 198 deployment. Following the success of the 2011 test day, the Internet 199 Society carried out a World IPv6 Launch day on June 6, 2012 which, 200 instead of just a test day, was planned to permanently enable IPv6 201 for the products and services of the participants. 203 4.4. Data Privacy Day set up by the Council of Europe 205 Data Privacy Day was originally established as European Data 206 Protection Day by the Council of Europe in 2007 to raise awareness of 207 data privacy issues and promote data protection best practices. Each 208 year, Data Privacy Day is celebrated on January 28 to commemorate the 209 signing of the first legally binding international data protection 210 treaty. 28 January 2014 is International Data Privacy Day, and IETF 211 lets Alissa Cooper say a few words about how IETF are working on 212 privacy topics. It is an opportunity to promote user empowerment and 213 education about protecting personal data. 215 5. Suggested Date of Internet Standards Day 217 On April 7, 1969, the very first Request for Comments or RFC was 218 issued by Steve Crocker. This RFC 1 marks the beginning of IETF 219 standards although the first IETF meeting happened after many years. 220 RFC 1 defines the IMP software used in the communication between 221 hosts on the ARPAnet and makes for interesting reading today. Back 222 in 1999, on the same day, Steve offered some reflections in RFC 2555 223 [RFC2555]named with 30 years of RFCs that included this bit about how 224 it began. On the same day of 2009, RFC 5540 [RFC5540] named with 40 225 Years of RFCs was published. On the same day of 2019, RFC 8700 226 [RFC8700]named with 50 Years of RFCs was published. The RFC will be 227 published to mark the first RFC on April 7, every 10 years from 1999. 229 This document suggests that April 7 every year is set to be the 230 Internet Standards Day. It marks the first RFC. Let's all IETFer 231 action together at that day to outreach to promote RFCs and IETF. 233 6. Organization of Internet Standards Day 235 Internet Standards Day is a special day that can be used for all 236 IETFers to promote IETF's activity. Different people have different 237 definition about the outreach, but at the Internet Standards Day, 238 people from all over the world can action together. 240 o Some may do technical outreach for improvment of IETF protocols. 242 o Some may do education outreach to raise the visibility of the IETF 243 and the importance of standards. 245 o Some may do the coordination work among SDOs. 247 o Some may go to universities and research instituities. 249 o Some may do ... 251 o Others may do ... 253 Organizing an event is not easy. There are a few steps that we may 254 keep in mind. 256 o Before each Internet Standards Day, IETF can call for the topics/ 257 themes of the year. 259 o IETF discusses the topics/themes, and finally decides the year's 260 theme. 262 o Call for volunteers to form the community. 264 o Allocate responsibilities within the community. 266 o Announce the theme via social medias, bloggers, and email lists. 268 o All interested IETFers outreach and action together on Internet 269 Standards Day. 271 o Ask for feedback after the event. 273 Each year we can have a different theme. For example, we can promote 274 QUIC, IPv6, or DOH/DOT in each different year. 276 7. IANA Considerations 278 This document does not require action by IANA. 280 8. Security Considerations 282 This document does not have any direct security impact; however, this 283 document will help IETF's development; failing to do so might have 284 negative effect in the long term. 286 9. Acknowledgements 288 Some ideas are from discussion with the members from IAB, IESG and 289 ISOC, especially from Deborah Brungard, Alvaro Retana and Zhenbin Li. 291 10. Informative References 293 [RFC2555] Editor, RFC. and et. al., "30 Years of RFCs", RFC 2555, 294 DOI 10.17487/RFC2555, April 1999, 295 . 297 [RFC5540] Editor, RFC., "40 Years of RFCs", RFC 5540, 298 DOI 10.17487/RFC5540, April 2009, 299 . 301 [RFC8700] Flanagan, H., Ed., "Fifty Years of RFCs", RFC 8700, 302 DOI 10.17487/RFC8700, December 2019, 303 . 305 Author's Address 307 Jiankang Yao 308 CNNIC 309 4 South 4th Street,Zhongguancun,Haidian District 310 Beijing, Beijing 100190 311 China 313 Phone: +86 10 5881 3007 314 Email: yaojk@cnnic.cn